Missions and field guides for humans paying attention in a world designed to think for you.

The "Talk to Someone Outside Your Algorithm" Mission

Your feed knows you better than most of your friends do. It knows what makes you angry, what makes you click, what keeps you scrolling past midnight. It has been optimizing for your attention for years. And it has been, quietly, curating who you think exists in the world. This

The Manatee Mission: Meet the Gentlest Giant in the Water

There is an animal in the warm shallow waters of Florida, the Caribbean, the Amazon basin, and the West African coast that has been on this planet for approximately 45 million years. It weighs up to 1,300 pounds. It moves at roughly the speed of a leisurely bicycle ride.

Go to the Water Your Mission, Should You Choose to Accept It

You already know what it feels like. You have felt it before, probably without having a name for it. That particular quality of calm that settles over you when you get close enough to a large body of water to hear it. Something releases. Your shoulders drop. Your breath slows

The Road That Taught America How to Be America

Route 66 at 100, America at 250, and Why This Moment Asks Us to Hit the Road There is something that happens to a person when they get on Route 66. It does not matter where you enter it. You could pick it up in the shadow of the Chicago

The Ad Was Designed to Work on You. Do Our Kids Know That?

Advertising isn't just creative. It's behavioral science. Here's what students need to understand about how marketing actually works, and why media literacy depends on it. Every time a student picks up a phone, opens a browser, or walks through a store, they are inside

Mission: The Invisible Economy Watching You

Every day, millions of people hand over enormous amounts of personal information to apps, platforms, websites, smart devices, streaming services, search engines, and social media systems. Much of this exchange feels routine: * liking a post * searching for a product * watching a video * asking an AI chatbot a question But behind

What Kids Actually Need to Know About AI (And Why Most "Digital Safety" Lessons Miss the Point)

Explore what students actually need to understand about artificial intelligence, AI literacy, digital influence, critical thinking, and healthy technology habits in the modern world.

Students Need Media Literacy Before They Need More Screen Time

Students are surrounded by AI-generated content, algorithms, advertising, and digital influence every day. Media literacy and critical thinking are no longer optional skills—they are essential tools for navigating the modern world thoughtfully and responsibly.

Why Humans Need Missions Again

Why critical thinking, curiosity, and human judgment matter more than ever in an AI-driven world shaped by algorithms, distraction, and digital influence.